Do you need a Degree to be Successful?

Do you need a Degree to be Successful?

I just read a wonderful article on Stylist Magazine  on whether a degree will equal success, this is a debate that I find very interesting to comment on because as a University student most people assume I stand with the camp who agree a degree is an important tool in regards to the working world.

However I strongly feel that “university is a tool, not a ticket” it is a foot in the door rather than an assumption of a job at the end and as the article says in todays climate it is more and more about ‘who you know and less about what you know.’ I understand that the overall package of University is not just gaining a degree but also involves becoming independent and the social activities, I would never say uni is a waste of time as so much can be learnt from it but I do think more benefit is gained from work experience and internships and with the increase of fees up to £9,000 I think a majority of course are a waste of time.

I am currently interviewing for my 12 month placement year in which i hope to find a paid job in the event industry, for all the interviews I have had all of them have said they were impressed with my CV and the level of experience I have. No one mentioned my degree or even asked me about how well I was doing and this has only furthered my belief that practical experience in industries such like mine trumps a 3 or 4 year degree.

A lot of the comments felt sometimes people forget about the other skills university teaches outside of the degree, and that these experience are of equal important to the individual person even if they do not translate to a career.

I think when discussing, if you need a degree to be successful, you firstly need to establish if you mean success in a career, then arguably it works as a way to open a door, or if you mean success in aiding a persons personal growth then, personally a degree is a great way (if you can afford it) to ‘grow up’ and learn more before you step into the work place.

But the more important question if what do you think?



Social Media and Celebrities, What do you think?

On the 5th of January 2012 I read an article on the BBC News homepage about how Gamers Makers are being restircted from using social media whilst working at the Olympics. The full article is here. I tweeted about it because I was shocked that Locog have done this.

Social Media is a massive part of the modern world and I would have thought an opportunity to have young people and games makers tweeting about how exciting everything is, would be beneficial towards the overall idea of the Olympics.

Most people in London know about the opportunity to volunteer as a  Games Makers as it has been advertised non-stop, I also know a few people who singed up for the opportunity, myself included.

Elements of what they are asking makes sense, not to disclose breaking news about an athlete I understand, however the fact they are unable to disclose their location or what it is that they are doing in the Olympics I find very strange. Can someone please explain to me what it is they think will happen? 

Other news in the world of events that has sparked my interested in this first week of 2012 is about celebrity appearances/endorsements and if they add any value to events

As a 19 year old teenager I have grown up with celebrity endorsements in most advertisements on the television from Loreal to the recent 2011 Dior advert. Makeup is the biggest area with endorsements along with skincare (Vanessa Hudgens Neutrogena advert), and I personally have been influenced to buy a product because of the celebrity involved in the advert. However some endorsements haven’t worked out and personal issues of the celebrity can create a backlash with the company – take Tiger Woods in 2009 when “a huge gap opened up between Woods’s advertising persona and his public image” (New Yorker, 2009) and influences Accenture to end their sponsorship deal with him

Celebrities at events is a more complicated issue than endorsements. When thinking about having a celebrity appearance at your event you have to think about you primary audience and who they are influenced by and respect. There is no point having Jedward come to your event if the target audience is 40 to 45 year olds. You have to think about the message your event in trying to broadcast and realistically think if the celebrity appearance will help your targets. If you are trying to make a profit does spending over £5,000 on a 10 minute appearance from a D-list celebrity help, or will tickets sell regardless?

In December of 2011 my University put on a Christmas Party at our local nightclub. I had been in the position of SU Event Executive for all of 2 weeks before our first meeting about weather we wanted to hold this event, and if we decided to do it – how would we get students to come along. A majority of the team felt that there would be a benefit to have some form of celebrity appearance at the event, the idea being that it would bring in more money and more attendees.  

Overall the event did get a good number of people attending. But surprisingly having two cast members from the hit show The Only Way is Essex at the event didn’t bring in as many ticket sales as we had hoped. 

I personally was quite surprised that the event wasn’t the big success we all thought it would be, we advertised well and in my opinion had the winning elements that make an event a success especially when targeting students. Cheap tickets, cheap drinks, celebrities and free food! 

I used to think that having Celebrities at an event would automatically make it bigger and better – however I now go with the view that it has to be the right person for the event. 

I would really like to know what you think on celebrity endorsements and appearances at events. 


Are you ready for the 2012 OLYMPICS?

One of the biggest news stories yesterday, along with Stephen Lawrence’s Killers being sent to Jail and Michaele Bachmann ending her campaign for the White House, was how the 2012 Olympic organisers oversold synchronised swimming by 100%.

They have admitted that this was down to human error and to correct the situation are urging people to return their tickets and receive replacement tickets to other events,  which shall find many buyers being upgraded to more sough-after events.

If you type this in to google there are over 200 articles about this mishap which won’t help Locog and Sebastian Coe’s ticket system; many have argued it wasn’t a fair system as organisers failed to state how many tickets were available for the first heat of ticket allocations.

These are my two favourite quotes that I have read today and god do they speak the truth!

After six years of argument, anxiety and inflating budgets, Olympic year is upon us, and between now and July 27 Games organisers will not miss a trick as they try to whip up excitement in a population that has other things to worry about. Like paying the bills.” 

“With media scrutiny intensifying even relatively minor issues could become major public-relations problems, as the embarrassing unsynchronised ticketing screw-up of the last 24 hours has proved”. 
(Paul Kelso, 5th January 2012

I’m think the Olympics and the Queen’s Diamond Jubilee are going to overshadow anything else that may happen in the UK this year

I am looking forward to the excitement of 2012 and every thing that shall be happening in London, but if you read the key dates that have announced  you will see that it shall be hard to escape – therefore I am with the thinking that you might as well embrace it. 

The news will feature it in almost every cycle, with Monday the 9th January 2012 being the start as it will be 200 days till the Opening Ceremony! International issues will take a back seat whilst the governments focus on national issues that may effect the 2012 Summer. So if you were planning on forgetting about this international event or trying to focus on other things, I say it isn’t worth the TIME.

Some of the biggest events happening in 2012 are listed here in the Evening Standard

I would love to here if you are excited about the Olympics? And if you are planning on going to any events?