Event Management courses are great in some capacity but I have also found them to discuss the events industry is a very broad term. Following Glenn Bowdin the events industry is structured to feature event organisations, event management companies, industry suppliers, venues, and industry associations. Whilst Bowdin does acknowledge that the events industry emerged very rapidly he still tries to split the industry so that there are definitive areas that jobs fall into.
I can understand why event academics feel that this is the best way to approach teaching a course, because it is a lot easier to section the industry into very simplistic areas and let students grasp the basics. However I spent the first 2 years of the course believing the industry was really that simple to define and quite small; that meant when I was applying for placements I was also only looking at companies and organisations that fitted snuggly into those areas.
Now I am not saying that the event industry cannot be split by those definitions, but what they do is fail to establish the depth of the industry. Yes, there are event organisations, event management companies, industry suppliers, venues and industry associations but when you enter the world of events you will also come across experimental marketing companies, event technology companies and suppliers who offer more than just furniture.
The events industry is not quite as cut and dry as event courses make out & sometimes this means that event students miss out of fantastic opportunities because they are unaware that company or job is events related.
I’m interested to know how you define the events industry.
Do you split them into the categories defined by Bowdin or by the area the events fall into such as business, entertainment and sports?