Nev’s previous work experience & background:
“I studied recreation and leisure management at university, but it was the events module that made me interested in events and led to me working in venue finding. After working in the corporate world of events I had an early mid-life crisis and decided to change career direction by opening a pub in Bath, all fuelled by my love for food. Opening the School of Wok has enabled me to work within two areas I am very passionate about, Events and Food.”
Nev’s opinion on Corporate Events:
“Corporate events are changing. When I started in events, back in the early 2000’s, it was all about problem solving and increasing productivity, however corporate events are moving towards fun experiences. It is more about team away days and breaking down barriers, which mean event organisers need to be more innovative about the team building events because clients have done almost everything and they want to experiences new things.”
Nev’s opinion on Event Degrees:
“Degree’s can help open doors, but attending university is not the be-all and end-all. I set up my own company because people would not employ me, and even if you do gain a degree you might still need to undergo an internship with an events company afterwards, which can be very hard to afford in London.”
Nev’s advice to those wanting to start their own event business: Nev set-up his first business aged 23, his parents home, and he said it took a year for his to find his feet.
“Take as much help as you can and don’t be too proud to except help when it is offered.”
“You have to remember that it is not about just organising a great event but about selling a product or concept – the business comes first, the great event is for later!”
“You need to get organised and have the structure in place, such as investing and learning sales software.”
“You have to be great at selling, and if you aren’t then employ someone who is.”
Nev on why the School of Wok stands out:
“The asian cuisine, great brand, brilliant staff and tutors and because of the School of Wok’s strong customer focus!”
I genuinely had a great time learning how to make dumplings as well as the tricks and tips for a wonderful stir-fry (of which I have no pictures because it was too delicious!) I am in no way an avid cook, my motto is more along the lines of ‘I can cook but choose not too’, but I can see why corporate events make up 60% of SOW business – there is a level of satisfaction leaving somewhere having learnt new skills whilst enjoying fantastic food!