Event 360 Insight


Picture taken by ME (Caitlin Kobrak)

It’s been a 2 week window of inactivity on this blog, if you follow me on twitter (@blogbykobrak) you might have seen that I was away exploring the city of Rome for a few days. Unfortunately this is not a post with pretty pictures of amazing Italian food :( I don’t think that would be fair, and I was too busy stuffing my face with ALL the pizza/pasta to have time to snap an Instagram worthy picture.

Instead today I was to share a piece of insight I learnt at Tuesday’s Event Magazine and C&IT‘s Event360 at the Roundhouse.

Tim Dingle taught us a few simple rules of ‘How to be Amazing‘ – not something you would think could be explained in 10 minutes. Fundamentally it all comes down to breathing correctly, there is a whole science behind this concept that links into meditation, but apparently the one thing we should NOT be doing it taking deep breaths. Instead breathing slow, even and rhythmic is the correct way, it will release a certain chemical (the actual name escapes me) which allows you to get rid of any stresses and instead see clearly! There is a whole list of rules that Tim spoke about, which can be seen in the picture below!


Tim also said a great point that I think resonates with Event Students – ASK BETTER QUESTIONS. The thing I’ve learnt since Graduating last year is that no matter your job position you are continuously learning. We can all ask ‘does social media enhance the event experience’ but surely we are all clued in enough to know the answer is yes!? It links back to that overly shared, but very important, piece of advice to always be curious and willing to listen!

As a new event professional, & someone who has only been working in the industry for less than a year, I personally love attending these type of  events. Sometimes the content and discussions are on, or around, topics that you already know a lot about BUT you will always walk away having discovered something – even if it is knowing other people have the same viewpoints! In a way it fills the gap which was created once I finished University, I don’t think I appreciated or understood just how curious I am as a person!!

So in summary you can make yourself amazing & become the best person by taking 3 minutes out of your day, closing your eyes and breathing! Maybe it will help you through all your assignments next year , or if you’ve just finished your uni course, it might be a big help for when you start you graduate job!

You can follow Tim on twitter or check out his website, plus Event Magazine have you covered on all that was discussed at Event 360!


@imdamnstudent@blogbykobrakFacebook & Instagram


MND Association #LastSummer Advertising Campaign


This week on the tube I saw the above advert for MND Association campaign called #LastSummer – which harks back to the Ice Bucket Challenge that overtook our Facebook feed last year.

My first initial thoughts were on how fantastic it was to seen a charity understand and utilising the success of a previous campaign, they have focused on not only how the money is helping but the fact there is still a lot of work that needs to be done.

Now to highlight my support of their intelligent marketing strategy I tweeted the above tweet, something I do a regular basis to share interesting, thought-provoking & inspiring things that I find. But then I started getting a lot of people tweeting me about how this was a distasteful and misguided advert.

 “Last Summer I was the only person I knew who didn’t do the ice bucket challenge. Five months later I was diagnosed with motor neurone disease.”

The issue that people have is in regards to Michael’s advert, as some have interpreted the wording to mean that because Michael did not participate in the Ice Bucket Challenge that’s the reason he was diagnosed with Motor Neurone Disease.

Now before we got into a long debate lets first address the stupidity that anyone would think that could be true & more than that something a national charity whose focus is on MND care, research and campaigning would ever imply, BUT  I do understand that of all the quotes used this maybe wasn’t the best one.

I think if you are going to express an opinion on this campaign then I suggest you go and read Michael’s story to understand that both he & his wife Tracy are highlighting the simple fact that MND can affect anyone at any-point!

What I have found particularly interesting is the fact that this has caused a fair amount of tweets on social media, and whilst I can understand an element of dislike to the exact wordings this is not a campaign that is out to ridicule, hurt or shame anyone like Protein World’s Beach Body Ready ad.


Okay so the strap-line is not quite on the mark & that is something that MND Association will have to look at with their future marketing, but considering this is done by an organisation who are there to support people with MND is this really worth all the backlash?

Chris James, director of external affairs at MND Association, told Marketing magazine: “Our aim in the posters is to show how indiscriminate MND is and how it affects anyone of any age and across all communities, as well as reinforcing a couple of key messages about MND – that there is no cure and 50% of people die within two years of diagnosis.”

Personally I think it is great to see a marketing campaign that is maintaining the engagement created in the past, I understand why people have some issues with elements of the adverts but overall the fact this will continue to gain support and raise vital funds for research into MND I can overlook a few errors!

What do you think of the #LastSummer adverts? If you think the adverts are wrong, what do you think should happen next? 



@imdamnstudent@blogbykobrakFacebook & Instagram


June’s #EventBlogChat – The Wider Blogging Community


Picture by Anton Ittlinger (via Unsplash)

Hi Guys and welcome to the month of June!

Obviously this is the time of year where we start hoping the British weather will improve and Summer will start, so lets keep those fingers crossed!

Tonight’s #EventBlogChat topic is a slightly different to previous months, as we talk about the wider blogging community.

There have been a lot of bloggers talking about how the ‘community’ has changed quite dramatically in the last two years,  from being an open platform to express opinions to a over-saturated market with people writing unoriginal content in the hopes they can become ‘famous’. With the rise of popular vloggers and bloggers, such as Zoella, making large sums of money & forging a career in this new medium – there is starting to a be a disinterest from bloggers who have been writing for years.

Whilst Event blogs are within a slightly different arena to the more popular lifestyle, beauty and fashion blogs, we are interested to hear your opinions on this topic area. To gain an understanding of what you think of blogging as a whole,  where it might go & the reasons behind why you started writing your blog.

As always we welcome your questions, but especially tonight if you have any additional points or areas you want to discuss it would be great to hear them – just remember to add the #EventBlogChat hashtag!

Q1) Why do you write your blog?

Q2) What are your long-term aims with writing your blog?

Q3) Do you read blogs on other types of topics & what do you get out of reading those blogs?

Q4) Where do you think Event Blogs fit into the wider blogging community?

Q5) Do you think event blogging will eventually fall into the same pitfalls as lifestyle, beauty and fashion blogs?

Q6) What do you think of people only writing blogs as a mean to gain ‘free things’ or push their career?

Q7) Where do you see blogging as a whole going in the future? & How do you think event blogs will change?

Thanks guys & see you on twitter @ 9pm tonight!

Caitlin & Irina